Tag Archives: programming strategies

Upfronts 2014


My second favorite time of the year is here: UPFRONTS WEEK!!! This is the time when all the networks announce which pilots they picked up and reveal their programming strategies for the year to advertisers. Advertisers then buy up ad space for the year and this is how the broadcast and cable networks pay their bills.

Most of the networks announced a lot of their pickups and cancellations just before the weekend with a couple of them still pending. The full schedules will be revealed this week with NBC going first today, followed by FOX, ABC, CBS and The CW. There are couple cable network upfronts interspersed throughout the week. Lookout for some upfront post from me through out the week with trailers of all the new shows coming this September.